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Click here to get your free 2006 Wisdom PDF
Note: This is a 48 page PDF.
Marketers from 110 organizations contributed test results and lessons-learned stories for this fourth annual Wisdom Report, including: American Red Cross, CompUSA, Cox Communications, Deloitte & Touche, Palo Alto Software, and The Motley Fool:
Email campaign segmentation test results
Search marketing lessons (especially combining PPC and SEO)
Offline advertising and marketing lessons
Web site design and landing page lessons
Business-to-Business marketing campaign lessons
Office politics and job searching tips for a successful marketing career
Plus, practical tips from ad agency executives and consultants on how to run a healthier business and land new clients. Click here to get your free 2006 Wisdom PDF. And thanks for your support!
 
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Yahoo! Search Marketing

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ClickZ Network
Interactive Advertising Bureau
Search Engine Watch
Association for Interactive Marketing
Direct Marketing Association
iMedia Connection
internet.com
Word Tracker
Harvard Business Online
   
  Blogs
  Get the latest wisdom, proven tactics and best practices to improve your online marketing programs performance.
   
  Take the Lead Blog
Automotive Leads Blog
   
  Articles
  Whups! Useful Search Marketing Advice Salvaged From the Wisdom Report Cutting Room Floor
by Publisher Anne Holland
January 23rd, 2006

Acck! Even though we've published the annual MarketingSherpa Wisdom Report featuring readers' own contributed stories for four years now, every year there's at least one production screw-up.
Read on >


Exclusive: MarketingSherpa Interview with Web Design God Steve Krug - Transcript
January 23rd, 2006

When you get a celebrity such as Steve Krug, author 'Don't Make Me Think' on the phone for an exclusive interview, you don't want to cut a word. So, we didn't.
Read on >